Must A Aspiring Influencer Pal Cease Exploiting People for Material?

The Prosecution: One Friend's Perspective

At times I'm recorded while having a meal. I’ll see myself on her Instagram – it’s like a jumpscare.

My best friend of a decade, she, labels herself the “creativity monarch”. It can be amusing for a bit, but it weighs on our relationship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, her motto is, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when other people see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but she is trying to be. She creates video blogs about living in our city, a day in her life, and her styling career. The material is quality, credit where it's due, but I don’t want to be involved. Sometimes she films me while dining, or simply tagging along. I’ll see myself on her Instagram later, and it comes like a jumpscare: I’ll have bare-faced, making a strange expression or photographed while eating. It’s uncomfortable.

She also anticipates that I will to film her at inopportune moments. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our bond has transformed into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. Upon mentioning my discomfort about this arrangement, she brushed it off. I've been invited to several brand events, which was nice, but that doesn't compensate for all the time and effort I spend helping her make content.

I appreciate that Marielle has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don't believe she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me smiling with someone. It’s so silly. It's crucial her to recognize that our decade-long friendship still has boundaries. I love being with her, but I also desire to experience it without being filmed, edited, or posted for an audience. I am not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us an opportunity.

I love shooting content. It's more than a pastime; it’s part of who I am. Creating videos and documenting experiences online enables me to express myself and connect with people in novel forms.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your interests. I look up to people on social platforms who pull off that aesthetic of casual, DIY film-making.

Content creation is my version of engaging with life: noticing the details, posting them with an audience that values the craft behind it. I never intend to make my friend uneasy. Bringing her to industry events was my way of offering access, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't blackmail, it’s just being realistic.

I would take her to these events even if she didn’t help me, but I desire her to see what the content we make together can get us: a foot in the door. I know not everyone likes being filmed, but often spontaneity is what makes content authentic. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don’t expect anyone to be my personal filmmaker, but friends support one another in small ways. I thought filming a clip here or there would be fun for her. Creativity thrives in partnership, and having Beth around makes endeavors lively and enjoyable. I don't compel her to take part in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I record our shared experiences.

I value Beth’s friendship deeply and want to avoid making videos to drive a wedge between us. I’m willing to compromise: like asking before recording, and avoiding angles that might make her uncomfortable.

This isn’t about control, it’s about expressing my perspective while still considering hers. Obviously making content is not a replacement for real connection: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

There’s nothing more excruciating than having a friend film you. I get that it’s Marielle’s passion, but I don’t make friends come to my workplace. Maybe she can find like-minded creators to create content with. Given the uncertain future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, you can’t ask your friends for help repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean everyone around her is willing material. She needs to respect her friend's personal space.
Another reader, 26

She may enjoy producing videos and displaying her life publicly, but it isn't for everybody. It was kind she has assisted Beth’s career, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so cling to that and make sure it’s the priority in your friendship. Create some real experiences, where true emotions are stored, not digital scrapbooks. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Each appears confused as to where the line is. The solution lies not in trying to alter one another, but in each setting clear boundaries around what is comfortable to them and determining if there is an acceptable compromise.
A final view, 71

Your Turn to Be the Judge

In an online poll: has she been over-exposing their bond?

Anita Flores
Anita Flores

A technology strategist with over a decade of experience in IT consulting, specializing in digital transformation and cloud solutions for enterprises.